As Rewards Programs Face Pressure, Card-Linked Offers Gain Ground

Pressure on interchange fees has prompted credit card issuers to seek new ways to structure and fund rewards programs. Card-linked offers (CLO) are emerging as one solution, allowing issuers to drive loyalty without relying solely on interchange-funded points and miles. American Express, Chase, Citi, Capital One, and Bank of America are increasingly incorporating CLOs to […] The post As Rewards Pr