Car windows may soon be hologram-based ad channel
The car window could be the next frontier for digital out-of-home ad campaigns using hologram technology. Pranos, a car window display company, intends to build an API and media control system that would allows its HoloGlass projection system to deliver programmatic DOOH, according to a AV Magazine report. "That is not the current consumer product model, but it is a direction we are building towar
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