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United Breweries launches Heineken Silver in Assam to expand premium reach

Source: scanx.trade · 2026-10-09T11:02:49 UTC

Launched Heineken Silver in Assam on October 9, 2026. Brand now available in 11 markets across India. Priced at ₹120 for 330 ml pint, ₹160 for 500 ml can, and ₹200 for 650 ml bottle. Focuses exclusively on domestic market with no international rollout. Follows previous launches in Kerala, Odisha, and Madhya Pradesh.

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