User in the loop: Build AI that works for people

What does it take to design an AI tool that people use? For nonprofits, the answer may have less to do with the sophistication of the underlying technology and more to do with how well it understands the intended user. ARMMAN and SNEHA, both working in maternal and child health, serve as useful examples. ARMMAN has built a WhatsApp-based AI assistant to help Auxiliary Nurse Midwives (ANMs) access